Salesforce.com is fed up with being just a CRM provider and now has its eyes set on the world. Today the company's chief executive Marc Benioff took the stage at a company event in San Francisco and bluntly claimed that "We are building a platform".
The company last year stopped being "just" a provider of customer relationship management when it launched Sforce, an online platform that accommodates third party software developers.
In the upcoming summer release the company will further advance on its path to enterprise software domination by offering a single sign-on technology that enhances the Windows or LDAP user authentification and a data loader that allows companies to bulk import and export data between Salesforce and legacy enterprise applications.
If Salesforce plays its cards well, the company becomes the standard for online, ASP based applications and Benioff can start browsing through catalogs listing tropical islands for sale. If not, otherwise he still has a well performing CRM business to make his mortgage payments.
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