iPod sales in the last quarter ending 31 March 2005 have surged by 558 percent compared to last year, making for 5,311,000 units sold. The company also reported a 43 percent increase in the number of computers and desktops it shipped.
For Apple this resulted in a $290 m profit, up from $46 m last year.
To put it in Geoffrey Moore's terms: the iPod has entered the tornado, a moment in the business cycle when customers are throwing their money at you, you can't do much wrong and managers later on will claim that it was their great vision and insight that caused all this success.
Don't get me wrong: you'll need insight and vision to get there, but once inside the tornado, you've entered a self-fulfilling prophesy.
Apple now needs to turn its attention back to the computer business and use the iPod's success to regain some of the market share in the desktop market. The company didn't release sales figures for the Mac Mini - a computer that is targeted at currently Windows users.
Relative to last year the number of sales of both iMacs, Mac Mini and eMac combined more than doubled, but relative to the last quarter, the number of units sold stayed nearly flat. That's no big surprise however if you realise that the company introduced a new iMac last year and that sales usually drop leading up to a new product unveiling.
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