IBM has unveiled a bundle of software and services to battle online identity theft. It's a noble effort no doubt, but Big Blue crosses the line when it comes to selling its product.
Making the case that organisations need a solution to fight identity theft, IBM in a press release IBM refers to recent studies:
"According to the Federal Trade Commission, 9.3 million people in the U.S. were victims of identity theft last year; a recent survey indicates that the dollar impact of this form of crime was $52.6 billion in 2004."
Reading this everybody should start shivering, shaking and reach for the phone to order some of IBM's new services.
But the company isn't beying very honest here, or ethical for that matter. Note that the word "online" is missing before "identity theft".
The quoted figures refer to all identity theft. That's a big deal because the vast majority of identity theft is committed offline and by people the victim knows – not through online phishing emails. There is nothing that IBM's Tivoli identity manager or the suit donning consultants can do about those scams.
Shame on you IBM for this FUD (fear, uncertainty, doubt) attack.
Don't have something better to do? Like regaining some of the Power PC business that you just lost?
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