Religion and technology shouldn't mix, because when users become religious about their technology they stop asking the hard questions and challenging vendors.
If you look at the latest financial results
from Apple however, there are early signs that sales of Apple computers are
breaking through an age-old barrier, reaching consumers who never before have
used a Mac.
Sales of Apple computers in the quarter that ended 30 June were up 35 per cent over last year, and even rose relative to the previous quarter. That's pretty good for a second quarter that is considered the worse one for retail sales.
What is causing this? Not OS X's great user interface, the smooth design of Apple computers or the sofware's lack of computer worms. The status of the iPod is driving consumers to Apple's computers, argues Joe Wilcox with Jupiter Research.
The portable music players have reached "iconic status", he argues, as is proven by a consistent sales increase quarter over quarter.
The bad thing: it only a small step from
iconic to religious.
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