Sony dealt on punch to Apple, the day after the computer maker released financial results that marked the best financial quarter in its history.
In Japan Sony outsold Apple in the market for flash based media players in May and June, according to a report from Reuters.
There is still nothing to worry about in
the hard drive based segment, but it is significant that consumers in the
gadget capital of the world prefer Sony over the power of white earbuds (that
come without a display on the device).
It seems that Sony beat Apple at its own game. The Sony players don't look like a 50 cent pack of gum but feature a stylish design, as well as 50 hour battery life.
Reuters reports that Apple's market share for the iPod in Japan has droped below 20 per cent, while Sony reached 27 per cent
in the past two months. Europe and the US however aren't doing nearly as
well as Japan for Sony.
So far the Japan sales figures are just a reminder for
Apple that it might have won a few battles, but the war is far from over.
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