Dell is getting arrogant in its customer service. Enough so to persuade blogger Shel Israel, who has never had a problem with his Dell laptop, to start telling friends and family not to get one.
What's more important, Israel bases his opinion on what he read on other blogs, from bloggers that he trusts.
In a world of full disclosure and where angry customers are only one step away from venting their frustration online, Dell had better pay attention, Israel argues.
There is one problem however. The blogger might base his opinion on blogs, other will look at friends they met at parties or comments they heard at conferences. Few people today read blogs and of the blog readers only a small group will base their opinion on what other bloggers think of a brand or product.
Surely Dell needs to improve its customer service. But not because of the power of blogs, but because bad service catches up with you over time anyway. Blogs are just thrown into the mix.
Image courtesy of ihatedell.net
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