To open with a huge cliché: blogs are changing the world. They give customers a way to rant and rave (but mostly rant). Even if you never knew that Dell had problems with its image, it only takes one blog post and its comments to expose their arrogance.
Google is leading the way in listening to the blogosphere, as the case of Jupiter CEO Alan Meckler points out.
The chief of the media company on his blog complained about Google Desktop Search, the application that lets you search your computer. Every time Meckler updated files on his machine, Google would start crawling like crazy, taking up precious computing time. It was enough for Meckler to switch to Windows Desktop Search. And he wrote about his trouble on his blog.
Somehow his blog posting ended up with a Google customer support agent who contacted Meckler to ask him for further details.
The search engine not only impressed a dissatisfied user, Meckler's trouble will also allow the organisation to improve its software.
To end with another cliché: those who listen to what the blogosphere has to say will beat those companies that prefer to put their heads in the sand.
Canadian scientists claim to have found a way to mass produce plastic semiconductors
RAND claims AI could enhance strategic stability by improving accuracy in intelligence collection and analysis
How NoSQL database technology and IoT sensors are being put to work saving endangered elephants and tigers
MarkLogic's David Northmore reveals how Dutch social enterprise Sensing Clues is using the latest technology to track poachers and protect endangered species
TSB IT fiasco has "all the hallmarks of an IT meltdown", claims Treasury Committee chair Nicky Morgan MP