Google might make all of its money by selling advertisements next to your and mine search results, the company today send a strong signal that it is aiming for something far greater than just search by hiring Vinton Cerf, one of the founding fathers of the internet.
Cerf co-created the TCP/IP technology that allows us to send data over a vast, highly scalable network like the internet.
The big question is: what is he looking to do at Google. Surely the search engine will pay him a royal salary for his efforts, but these kind of technology heavyweights are generally attracted by a good challenge, not a bag of money. Nor will they be challenged by an opportunity to work on version 1.5.2 of some product.
I can only think of one answer: Google is putting some serious muscle behind its efforts to create the next generation of the internet, one where the borders of applications, hardware and data will fade away. The signs have been there – and spotted before – in applications like Gmail, Orkut and the Side bar.
But at the same time Google always maintained that search remained at the core of the company. That plea is much harder to make now that Cerf is on board.
Photo courtesy of Google
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