HP today has ended its sponsor relationship with the BMW Williams Fomula 1 racing team.
Although the server vendor gave little explanation about its decision, it has chief executive Mark Hurd's signature all over it. As one manager with the company explained the other night over beers, "core business" is the new mantra inside the company today. Back then he already predicted that the Williams deal wouldn't last much longer.
Although the sponsorship deal pre-dated Fiorina's tenure as HP chief executive (HP inherited it through the Compaq acquisition), high profile deals such as this one were Fiorina's preferred way to go.
HP has one other sponsor/partnership that is boring me sleepless: Dreamworks. No Fiorina keynote without the vendor explaining how the animated movie maker was saved from certain disaster by a cluster of HP servers. After three times, that gets really boring.
No offence to Dreamworks, but I wouldn't mind if Hurd axed that deal too. Or at least stops talking about it during company keynotes.
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