During the internet boom, Sun Microsystems used to have a slogan that stated that "we're the dot in dotcom". That tagline backfired after investors and IT buyers treated anything 'dotcom' like it had to plague.
Today's partnership with Google in part is aimed at showing that Sun is still around… eh… back. Because if the hottest internet company of today wants to partner with you, that surely must mean something.
It worked for investors: following the announcement, Sun stock went up.
From left to right: Jonathan Schwartz, Scott McNealy, Eric Schmidt
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