We can officially write off the Motorola Rokr, better known as the iTunes mobile telephone, as the largest technology disappointment of 2005.
Return rates for the mobile phones are six times the industry average, claimed Albert Lin, an analyst with American Technology Research. Users are complaining that the devices are impossible to hook up to the iTunes music playing software.
The phone has plenty going against it. Costing $250, it is one of the more expensive models on the market today - only high end smart phones are priced more expensively. And then you get a phone that artificially caps off the number of songs that you can play at 100 for no apparent reason.
That didn't stop Motorola from launching a marketing campaign that touted the device as music player. Consumers saw the TV commercial featuring Madonna where a bunch of musicians are crammed into a phone booth and concluded that the Rokr was a music playing mobile phone.
But it isn't.
"People were looking for an iPod and that's not what it is. We may have missed the marketing message there," Motorola chief executive Ed Zander told Bloomberg last week.
Steve Jobs unveils the Motorola Rokr last September in San Francisco.
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