Cisco Systems has teamed up with the National Center for Women & Information Technology (NCWIT) to promote education of women in technology. The company has helped develop a website that help students, teachers and partents learn more about carreers in the exiting world of bits and bytes. Since there glass ceiling is rather obvious in the technology world, any help is more than welcome.
Besides, Cisco is very much the larger, more quiet brother of Google: it apprears to have a 'do no evil' strategy plastered across its strategy
OK, the networking giant messed up big time this summer when it used intelectual property claims in an effort to mask a security vulnerability in its IOS operating system. The leading subject in that controvery by the way recently found a job at Cisco competitor Juniper Networks.
But other than Cisco typically does the right thing, working nice with partners customers and the outside world.
Why, you might ask? Cisco knows that playing nice and being genuine actually makes sense for business, as the company reported today in its first Citizenship Report .
Make the world population more technology aware will increase the used of technology and networking. And of course Cisco would love to sell you box to build the infrastructure to do just that.
Even donating money to seemingly unrelated causes like the Cisco Health Academy that's operating in Egypt and Jordan has its perks. John Chambers hanging out with the king of Jordan to talk about his health initiative tends to get him noticed inside the country. So guess who people'll start calling when they need networking equipment?
If it's genuine, good corporate citizenship gets you much more than just smiling faces.
(photo from Cisco's website)
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