Webhosting venture AISO Inc is hoping that putting on a green face will help it gain some new customers.
The California company claims to have build a "green" design to its web hosting facility that will minimize the impact on the earth's resources. The building is powered by 120 solar panels as well as other environmental friendly design features.
It's no secret that hosting firms are big energy hogs, so naturally there are firms trying to make money off that. AISO is joined by several other 'green' hosting providers that power their data centres from renewable energy sources.
It probably makes good business sense. Hosting services are pretty much a commodity service where providers find it impossible to differentiate their products from the competition. Being green is a clear differentiator that could give profit margins a nice boost.
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