Mere days after the onslaught of new video download services and home entertainment systems at the Consumer Electronics Show, Apple on Tuesday gets to respond during Steve Jobs' opening keynote at MacWorld in San Francisco.
More people seem to expect that Jobs will unveil new laptops, probably running on Intel chips.
But after everybody and their grandmother showed off new movie download services at CES, Apple had better follow up with some new iTunes deals of it own that would maintain the iPod's momentum in the video market. After the AOL video service for Viiv PCs or the Google video download store, Apple's video download offering has become rather pale by comparison.
And then there is Viiv, which the cynical observer could interpret as a dark plot by Intel and Microsoft to push the Windows Media format and DRM. If Apple is to create a viable answer to Intel's new entertainment platform, it'd better do so quickly. If Intel Viiv is allowed to gain momentum (which admittedly is hard to do, given the $900 price tag), Apple will have a hard time selling its iPods and Mac computers in the futures, simply because they are lacking the same (Windows DRM controlled) content.
CES 2006 has forced Apple to respond. And I'll be there tomorrow how Steve Jobs plans to do this.
Jobs at MacWorld San Francisco in January 2005.
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