Apple God Steve Jobs on Tuesday in San Francisco kicked off MacWorld 2006. While many rumours - as so often - turned out to be baseless, the did unveil the first Apple computers powered by Intel processors.
Where Apple in the past months has been most vocal about the iPod, today was all about the good old Macs themselves.
But no Jobs keynote without a good boasting about the success of the iPod and iTunes music store. Market share are still very favourable for Apple.
And the one iPod announcement that Jobs did squeeze in was the new FM radio adaptor. Selling at $49 and available today, it allows iPod owners to listen to FM broadcasts. Works with the iPod nano and fifth generation 'regular' iPod only.
The most software news came from iLife. Apple has unveiled new versions of this suite of digital media applications (including iTunes, iPhoto and Garage Band) on a yearly basis and this year was no exception.
iPhoto got upgraded with a new feature that lets users publish an album as an RSS feed that can be read with iPhoto or any RSS reader. This allows family members or friends to stay up to date.
Garage Band now also lets users create podcasts. Jobs made a tongue in cheek podcast called "super secret Apple rumours" and claimed that the new iPod would be bigger than ever, backed up by the above picture.
The big news in iLife however was iWeb, a web publishing tool for personal websites. In a chart that is an obvious pun on Gartner's magic quadrant, Jobs explained that easy to use web authoring suites (read: Frontpage) make for ugly website. Hard to use ones (Dreamweaver) make pretty ones. iWeb aims for the top right square.
Demonstrating iWeb, which features easy to use click and drag interface.
Delivering an update on the Intel transgression, a dude in a bunny suite comes on stage.
He turns out to be Intel CEO Paul Otellini, and he says that Intel is ready for Apple to switch to Intel processors.
The first Intel system running on Intel will be the iMac, Jobs unveils. The prices stays the same, they just run faster and have a better graphics card.
Next: the software, which has to be recompiled and recertified for Intel on OS X. But all is well there, Jobs assures.
Microsoft's Office for Mac chief Roz Ho assures that the vendor will keep making and supporting Office for the Mac for at least another five years.
"One more thing," Jobs adds, and goes on to unveil a new PowerBook, rebranded MacBook Pro. It's running a Intel Core Duo processor and promises to be much faster than the previous G4 systems. It also comes with a build in webcam, a first for Apple notebooks.
It features a new powerplug, the MagSafe, which is held in place by a magnet and will easily detached if someone accidentally trips over your power adapter.
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