Market research firm Stratascope is angry at Oracle for misrepresenting its data in a marketing campaign. The vendor claimed that Stratascope data proofed that retail organisations running its software are more profitable, where that claim in fact isn't supported by the Stratascope data.
This is a common strategy for Oracle, SAP's Jeff Nolan claims. He might have a bias against Oracle, but history has showed that there is some truth to his claims.
SAP however isn't exactly a saint either. The firm itself used a Stratascope study last year to claim that organisations running SAP are 32 per cent more profitable than non-SAP customers.
While the claim in itself is true, SAP wrongfully suggests that the two are related.
It's all to easy to draw wrong conclusion from research, and marketing departments have turned that trick into an art. The best solution is to simply ignore any "independent" views relayed by vendors.
Even if they have the best of intentions (which they will never have), they can be simply wrong, as this example illustrates.
Beer drinkers generally more often suffer from excess weight than wine drinkers. Must be that beer drinkers consume more, taking in more calories, right?
.Wrong, claimed a Danish study last week. Beer drinkers also tend to eat ready cooked dishes, sugar, cold cuts, chips, pork, and soft drinks. Wine drinkers however consume healthier foods such as olives, fruit and vegetables, poultry, cooking oil and low-fat cheese.
Tags: oracle, SAP, Stratascope
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