Disney has bought Pixar for $7.4bn.
Pixar is not only the breeding ground for blockbuster hit movies such as Finding Nemo and The Incredibles, but also was co-founded by Apple's Steve Jobs – who is set to make about $3.7bn from the sale and will gain a seat on Disney's board of directors.
While it's obvious that Disney can use the studio to kick-start its struggling animation movie division, what does Jobs gain from this deal?
Although a nice ego booster, he doesn't need the money. Forbes last year pegged his net worth at $3bn.
In his new job as Disney board member, Jobs is much further removed from the actual business then when he was Pixar CEO. He did however have to divide his time between the CEO jobs at Pixar and Apple.
Now that Apple has become the dominant player in the portable media market and the world of digital entertainment is gearing up for a battle over which company gets to provide the digital rights management (DRM) technology of the future, Apple needs Jobs' undivided attention.
Apple and Disney already have a closely knit relationship that ties Disney's television shows to the iTunes music store. Today's announcement can only strengthen those bonds. And in the process strengthen both Apple and Disney in the emerging digital video war.
Jobs' dollar sign just got a lot bigger
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