Kinderstart.com is suing Google for dropping the site in the ranking of its search results. The site seeks financial damages and information on the workings of Google's Pagerank technology.
The site is blaming Google for a 70 per cent drop in its visitor numbers last year in March 2005 after the site's ranking fell dramatically. As visitors stayed away, advertising revenue witnessed an 80 per cent plunge.
The site claims it has a right to know why Google bestowed this horrible faith on the Kinderstart portal.
Except that Google is a corporate entity that has no obligation to include sites in its search results, let alone give them a top ranking in the search results. With 80 per cent of their revenues at stake, the legal approach smells of desperation.
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