Oracle on Monday released its earnings, and the database giant's competitors made sure that they tried to spoil the party.
Ingres chose today to unveil that it had snatched away Bill Maimone, a 20-year Oracle executive who was a key part of the Oracle's "unbreakable" initiative.
Ingres is headquartered mere miles from Oracle in Silicon Valley, and the company is determined to sign up Oracle's disgruntled customers and partners. The company already has a big contingent of former Oracle workers, including CTO Dave Dargo.
Ingres is excited about its latest hire. But Oracle is expected to ignore the company as long as it possibly can. Because apparently in Larry Ellison's kingdom, just acknowledging the firm as a potential competitor would amount to giving it too much credibility.
SAP meanwhile touted that it had stolen over 200 of Oracle's enterprise software customers through its "Safe Passage" programme. The programme is primarily set up to capitalize on insecurity with Peoplesoft customers about the software's future course after Oracle bought the company last year.
And Oracle's earnings? Profit over the past quarter was up 42 per cent to $765m and revenue was up 20 per cent to 2.8bn, thanks to acquisitions that closed in the past quarter.
And it made sure to mention that sales of enterprise software in SAP's European home market went up 100 per cent.
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