Google has unveiled a financial portal – beta of course.
While the site looks sleek, it is held back by Google's tendency to use cool technology . While most Google services appeal to the tech crowd, a financial audience won't fall for rounded corners that easily.
Finding stocks based on their actual name instead of a ticker symbol is a nice innovation. But few investors will have an urge to drag through a stock chart the way that Google Finance enables them to do.
The feature that links a news story to the historic stock chart is also questionable, because it suggests a link between the news story and stock movements where the might be none.
In that perspective, the listing of blog postings is outright dangerous, or would at least require a very strong disclaimer. We've seen too much examples of blogs spreading false information in the past weeks.
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