Intel this morning launched its vPro business desktop platform.
Similar to the way that Intel Centrino informs consumers that a laptop has build-in Wifi, vPro touts several management and security enhancements that will promise to cut the cost of managing desktop computers in company networks.
The brand will bundle several Intel chipset technologies including Intel Active Management Technology and the VT virtualization technology. And of course, Intel vPro requires one of the company's latest processors: the Conroe chip that will start shipping in the third quarter of this year.
This is a play against AMD, using the bundling of non-processor technologies to increase the Intel market share.
Buyers furthermore don't really care about Intel making faster chips anymore. Creating a new platform allows Intel to talk about innovations and new features that are relevant.
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