Apple's latest set of television commercials does a great job at telling prospective customers that they are morons.
The six television commercials emphasise things that are wrong with PCs, displaying one actor representing a Mac and one representing a PC. The Mac actor is a young man wearing jeans, sneakers and a T-shirt while the PC guy looks like he escaped from the boring world of Dilbert office cubicles.
The commercials are neither funny nor informative. They are coughing up age-old preconceptions about the PC's flaws and depict PC users as losers.
Are you paying attention?
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