Thinking of Intel marketing used to spawn images of people in bunny suites dancing around. It was only summer 2005 when Intel CEO Paul Otellini donned one of the clean room approved garments to announce Apple's switch to Intel processors. It was Intel's idea of hip.
But even Intel changes. Today the chipmaker launched a new bunny-suit-less advertising campaign. Instead the company hired director Vaughan Arnell, who has made music videos for people like Robin Williams and David Gray. He signed up bands from the UK, Sweden and Spain to feature in the ads. You can watch the result below.
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