Viacom doesn’t need Youtube to advertise its Comedy Central and MTV clips anymore. In a rare case of old media vision, the firm is now allowing bloggers to embed clips from its shows on their own websites.
Consumers so far have manually posted clips from several Viacom shows on Youtube, where they attracted a loyal following. The phenomenon however raises obvious copyright concerns, prompting youtube to remove about 100,000 Viacom clips earlier this month.
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