Sun is shifting focus from the war on market share to the war on market growth.
They have a fancier name for it. During a meeting with reporters last Friday, Sun CEO Jonathan Schwartz refered to the phenomenon as "redshifting", named after a phenomenon in physics where light increases its wavelength while its frequency decreases. The opposite is known as blueshift.
The essence is that companies like Google, Ebay and mobile operators have an insatiable appetite for the latest computer technology, while the average ERP shop is doing just fine with its 2-year-old Dell servers or mainframe.
Growth in the second market is achieved by stealing business from your competitors. In the first you only have to keep up with your customer's new business ideas.
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