Spam and Trojan emails work because people will click on links and attachments. People are gullible. Call it plain stupid.
Didier Stevens decided to explore the limits of stupidity. He created a website on the drive-by-download.info domain and set up an account on Google Adwords, buying himself some advertising around the words "drive by download". The text of the ad stated: "Is your PC virus-free? Get it infected here!"
Surely people wouldn't walk into a dark alley if it had a large sign hanging over the entrance warning that it is inhabited by man eating rats and bats? Neither would they click on a link that tells them that they will get hacked?
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