HP today unveiled its Retail Store Assistant, a kiosk that will take customer loyalty cards to the next level.
The card offer consumers shopping lists and recipes of the week, but the most obvious benefit will be in the personalized special offers and rebates. Today valuable profit margin is wasted on consumers who collect coupons from multiple stores and purchase only items on sale. Those sales really are intended to reward loyal customers or to drive cross sales: a bottle of wine to go with that steak.
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