Rumours about the death of the press release have been greatly exaggerated, but the medium has been on life support for some time.
Wired editor in chief Chris Anderson earlier this week published a blacklist of PR people who had committed the sin of spamming press releases instead of sending pitches that catered to his interests. He advertised the existence of his black list on his blog and made sure to include the email addresses of the culprits.
Anderson's suggestion brings to mind Tom Foremski's plea for killing the press release. In his February 2006 blog posting, Foremski suggests tagging press releases to indicate sections where This would allow journalist/bloggers to automatically piece together stories.
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