This is a firm that expects to have sold 2 billion drives within a few years, has good revenue growth and is firmly winning the hearts and minds of consumers. So how does it hand out copies of its presentation to journalists? On bleeding-edge technology? A flashy new storage drive loaded with encryption software and gadgetry?
Not quite. Instead we have in our hands a shiny not-so-new piece of kit. It is silver and circular and has the legend "Imation CD-R" burned into it.
Welcome to the new world.
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