After months of speculation Apple is almost certain to announce a major new product, expected to be a tablet computer. But no-one knows how to milk publicity like Apple and so the release is not the only news this week.
Today Apple released its fourth quarter results, which were stonkingly good. It broke all previous records to show that the recession is for other companies. iPhone and Mac desktop and laptop sales were very strong and it's clear Apple is now making a play to increase its stake in the business market for both platforms.
But enough of the fuddy-duddy financials. What about the tablet?
Everyone is going wild about the prospect of an Apple tablet, unless you've been on the Moon - as one analyst put it today at the results press call.
The word is it'll be an iPhone on steroids. A ten inch OLED screen, 3G and 802.11n Wi-Fi and some form of handwriting recognition without a stylus.
If Apple doesn't announce a Tablet/netbook on Wednesday it'll be a PR disaster but will cause some glee. Chatting about the launch to an analyst we both agreed that the look on people's faces if Jobs came on stage and announced an upgrade to Apple TV would be priceless.
We also discussed the implications of the move, in light of the Newton.
"Well that's the project Jobs canceled when he arrived back,"was the comment.
"I blame Star Trek, the New Generation to be precise."
The Newton was heavily oversold in the 1990s and roundly mocked by both the Simpsons and popular American cartoonist Doonesbury for poor handwriting recognition. If the new device fails on that score the device may have a rocky road ahead.
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