"Company executives could no longer stand being asked for Grand Theft Auto tips" jokes Good Morning Silicon Valley, the semi-hilarious blog over at the San Jose Mercury News, commenting on the news that Rockstar Software is to change its name. Well, close, but no cigarillo. Sneak suspects that the US-based company may have been encouraged to slap on a different brand by something a little more pressing, like the fact that namesake Rockstar Games is, after all, being blamed for all manner of ills up to and including murder. The new name, Aramova, is Latin for "secure movement" according to the firm. Sneak would welcome corrections from more learned Latin scholars, but that looks like a pretty loose translation to Sneak. The root, ara, literally meaning altar, does infer protection, which is kind of like security. However, it means protection in the sense of sanctuary, so Sneak suspects that a closer translation would be that Aramova means to run away to a refuge. An oddly appropriate choice, if so.
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