AMD has previously either amused or bemused the IT industry with the somewhat
unusual names it decides to confer on its processor chips. Sneak has only just
got over last year's Sempron, which sounded
ideally suited as the brand name for a haemorrhoid cream.
Not to be outdone by Centrino, the umbrella name that Intel gives to laptops built around its Pentium M processors and wireless LAN adapters, AMD has announced its own laptop technology for 2005 will be called Turion. Sneak immediately assumed that this was a dreadful pun on Intel's name (as in Cen-Turion), but a Google search throws up some other possibilities.
According to the International Carnivorous Plant Society, a Turion is an 'overwintering bud produced by perennial aquatic plants', and is derived from the Latin word for 'shoot'.
So perhaps the name means that AMD is hoping for some 'green shoots' of growth in the Intel-dominated laptop market? Alternatively, it could mean that someone at the chip firm is a really big fan of obscure German progressive rock bands.
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