Interesting coverage over at the San Jose Mercury News: it seems that Apple is none too pleased with an upcoming biography of Apple big cheese Steve Jobs and has cleared all books by the same publisher - John Wiley & Sons - off the shelves of Apple stores in retaliation. Sneak hasn't read the book, but it has a simply fantastic title: iCon - Steve Jobs: The Greatest Second Act in the History of Business. Interestingly the first word, iCon - writ large on the cover of the book - can be taken four different ways. There's the obvious Apple iMac/iPod/iAnnoy connotation. There's the equally appropriate reference to a desktop GUI element, originally popularised by the Mac. Then there's the fact that Jobs has achieved iconic status in his role as Apple cheerleader and business visionary. And finally there's also the argument that a lot of the Jobs' magic is, allegedly, all a big con. Sneak is not sure, but is guessing that it's the final aspect that has got Apple in such a shelf-clearing blather.
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