A strong brand is all-important to selling products, or that's what the vendors would have us believe. However, if Sneak's experience is anything to go by, some companies in the IT sector might have a little more work to do on polishing up their brand recognition.
Stuck on a slow-moving train out of London, Sneak couldn’t help but overhear the conversation between two suited executives across the carriage. Frustrated at the snail-like progress of the train, the two had taken to trying to impress each other with the features of their respective smartphones.
"It's fantastic this Windows Portable," said the first exec, showing a movie clip from his handset. The other refused to be impressed, retorting: "I can use mine hands-free in the car... Because it's got Blueberry."
Cotton seedling freezes to death as Chang'e-4 shuts down for the Moon's 14-day lunar night
Fortnite easily out-earns PUBG, Assassin's Creed Odyssey and Red Dead Redemption 2 in 2018
Meteor showers as a service will be visible for about 100 kilometres in all directions
Saturn's rings only formed in the past 100 million years, suggests analysis of Cassini space probe data
New findings contradict conventional belief that Saturn's rings were formed along with the planet about 4.5 billion years ago