Readers of the IT trade press will be familiar with IBM’s “boxing glove” advertising campaign, in which ordinary business folk are seen squaring up to typical business challenges, with taglines such as “You vs The Incredible Shrinking Deadline”.
Reader Dave Shailer wondered whether there might be the odd subconscious admission in the imagery of the ads – particularly the one promoting Lotus Notes & Domino, which shows a gloved woman in front of a museum-exhibit diplodocus. The Lotus logo is printed immediately above the dinosaur’s head, the IBM logo directly above the tip of its tail.
“Didn’t I learn something in science class about how long it takes a signal from the tail of a dinosaur to reach the head?” Shailer asks. “Like it could be set on fire and the dinosaur would burn up before it even knew it? Hardly a ringing endorsement for a messaging product, don't you think?”
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