In a change from trudging round dreary IT trade shows, Sneak yesterday attended the glittering PPA Magazines 2007 conference, disguised as a real journalist. OK, it turned out to be just as dreary, the only fun on offer being the “fun-sized” Mars bars served with coffee, which are of course no fun at all.
Despite a gathering of the industries most expensively stuffed shirts and ballooned egos, surprisingly even the gaffes were few. The highlight was Incisive Media CEO Tim Weller’s observation about the universal perils of leadership. “When you’re a monkey at the top of the tree, and you look down, all you see are happy, smiling, little monkey faces,” he told the throng of sozzled publishers and hacks. “But when you’re at they bottom of the tree and you look up, all you see are arseholes.”
[Disclosure: IT Week is an Incisive Media publication and therefore Tim Weller is, from Sneak’s viewpoint, top bumhole]
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