Apple tried to prevent a father from publicising that his daughter's iPod MP3 player blew up last month, according to new reports today.
The Times said that 47 year old Ken Stanborough from Liverpool reported to Apple that his daughter's device had begun to hiss and overheat, so he threw it into the garden where it exploded in a puff of smoke.
However, the hardware giant apparently sent Stanborough a letter offering a refund only if he kept the settlement confidential.
In what appears to be an attempt by Cupertino to hush up any incidents where its devices are seen to have overheated, the firm warned Stanborough that any breach of this confidentiality "may result in Apple seeking injunctive relief, damages and legal costs against the defaulting persons or parties".
Apple has since told Sky News that it is "standard practice to have a letter of settlement" in these cases, and that it wasn't an attempt to gag the family.
You know how they say that there's no such thing as bad publicity? Er, that might not strictly speaking be true.
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