What's the difference between a fictional TV detective and the man who could be our next prime minister? Answer: not very much, if you're the Labour Party.
Yes, it has emerged that the band of Brown has announced the winner of its recent competition inviting the general public - that's you people - to come up with ideas for its next campaign poster.
In the new poster, Tory leader David Cameron's head is superimposed onto the body of Gene Hunt, the politically incorrect cop from the TV series Ashes to Ashes, alongside the slogan "Don't let him take Britain back to the 1980s".
Now, crowdsourcing is fine in principle, although the campaign smacks more of bandwagon-jumping than a real desire to come up with a vote winning election poster.
Unsurprisingly, it has already been slammed by Tory Outcast, a blog sympathetic to the Tory party, for not being true to the principles of crowdsourcing.
But that's not the real issue for Sneak. No. The real issue is that Sneak rather liked the 80s. Massive mobile phones, ZX Spectrum 16Ks, men with huge Keegan perms, The Thompson Twins, Audio Quattros - the list goes on.
"Don't let him take Britain back to the 1980s"? Err, yes, David, please do. As long as you let me ride shotgun in your Audi Quattro.
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