Commentators have been speculating for months now whether this general election is set to be the first one in which the internet will play a major role in the way the major parties engage with the voting public.
Well, judging by the past day or so, the Labour party is certainly doing its bit online ... to lose the election. Yes, new media advocates in the UK have set their sites on general election 2010 spin and delivered the first two casualties.
While the Tories and Lib Dems kick started their campaigns by inviting party activists to attend speeches by their respective leaders, only Labour decided to keep quiet about using its own activists to pose as "the general public" waving off its beloved leader Gordon at St Pancras station.
While news channels reported the public were cheering Gordon on, the National Chair of Young Labour, Samuel Tarry, was tweeting links to shots of the crowd.
On closer inspection, the general public turns out to be the same group of Labour acolytes who were leafleting from tube stations in the morning. Blogger Guido noted that the handpicked public had removed their Labour t-shirts to appear, well, more general. Nice try.
Rent-a-crowd has been part of spin vernacular since time immemorial and has received a 2.0 update thanks to flash mob and social media. But Prescott, in his inimitable way, has managed to go one gaffe further by encouraging click-fraud.
Prescott tweeted that Labour supporters click on Google AdWords ads paid for by the Tories. Prezza tweeted that would take "50p out of the Tories warchest." Google has been made aware of his tweet after being alerted by Channel Four News.
Social media tools like Twitter and Facebook have been re-positioned as new media truth-sayers since last year - after the world picked up that Iranians protested against the presidential elections via Twitter.
No doubt the coming four weeks will see them put to similar uses to expose the shortcomings of the major parties and confound their abhorrent spin machines.
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