Apple has always been protective of trademarks but, even by its own standards, it's gone a little mad with power over the iPad.
The firm is refusing to let any application on the iPad which contains the word 'Pad'. This has come as a nasty shock to some developers whose previously right-on apps are being rejected.
One unfortunate was Chris Ostmo from Appideas. His app, named journalPad, was deemed unacceptable by Apple. He wrote to Jobs telling him, in so many words, that this was rather poor form.
Jobs, tidying up his inbox as he wound down on a Monday afternoon, Sneak imagines, fired off a quick, matter-of-fact reply: "Its just common sense to not use another company's trademark in your app name [sic]". Yes, just ask Fujitsu.
You can see Jobs' point though. Apple made a product with the word pad in it so if it let other products near it with that word too people's heads would probably literally explode with confusion. Sneak's certainly would.
The app is now simply called Journal, which makes a lot more sense.
Jobs clearly had a bit of a slow Monday yesterday as he got around to replying to other emails too. One of these was to a user who asked him about whether the firm would support the iPhone 2G. "Sorry, no" was his predictably short reply.
Ah, the personal touch, there's nothing like it.
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