Microsoft's attempts to publicise its forthcoming Windows Phone 7 platform are starting to appear more and more desperate as the rumoured official launch date looms, or at least that's how it looks to Sneak.
Not only did the software giant stage a bizarre publicity stunt earlier in September where it ceremonially "buried" its BlackBerry and Apple rivals, but now the firm has resorted to emailing journalists to eagerly inform them that its platform will be supported by the UK carriers.
Shouldn't it go without saying that a major new phone platform from one of the major vendors in the industry (they don't come much bigger than Microsoft, after all) will be supported by most, if not all the UK carriers?
If you don't think this is odd, just substitute "Nokia" for "Microsoft". See what I mean? It smacks of desperation.
This puts Sneak in mind of that old adage that "dog bites man" isn't much of a story, whereas "man bites dog" would be. That didn't stop the latest "news" from being given wall-to-wall coverage in the technology press, however.
It's also telling to note that while Microsoft trumpets the adoption of its operating system, details of any specific handsets are conspicuous by their absence. Oi! Microsoft! Show us the phones!
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