Where were you on October 8, 1997?
Were you a starving college sophomore studying Russian literature? Perhaps you were an awkward junior-high student living in constant fear of gym class. Or maybe you were the CEO of a booming PC manufacturer cackling over what was presumed to be the dying gasps of Apple Computers.
Regardless of where you were, you should remember that date a decade ago. It may turn out to be one of the great foot-in-mouth moments of all time.
A bit of background: In 1997, Dell was on its way to a banner year. The company was riding a 47 per cent yearly growth in sales, and its stock price topped the S&P 500 ranking in year-over-year growth. Critics were hailing Dell's then-revolutionary direct marketing strategy and founder/CEO Michael Dell was flying high.
Apple, on the other hand, was in trouble. Years of sluggish sales and bad business moves had left the company teetering on the brink of bankruptcy. Following Apple's purchase of NeXT, founder Steve Jobs had come back as CEO in an attempt to bring Apple off its deathbed...
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