IBM has dominated the world of computing since its inception. In the 60's and 70's, the company became synonymous with the idea of business computers and "Big Blue" has routinely been referenced as the standard by which all other huge multi-billion dollar corporate entities are judged.
Apple, on the other hand, has always been postured as the "anti-IBM." The ragged techno-hippies that are just as concerned about style as they are practicality. Since the early days of Woz and Jobs in the garage, Apple has aimed to be everything IBM isn't.
Now, it seems that Apple is bigger than even Big Blue.
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