Today Amazon launched the Kindle reader to much fanfare. The $399 device downloads and displays books, blogs, and magazines. Users can pay one-time fees for the books or monthly subscriptions for blogs or magazines.
eBooks are a risky business, to say the least. The market has yet to really take off with consumers and is still light years behind video and music in terms of adoption.
There's no indication whatsoever that Apple wants to get into the business of eBooks. If they did, however, they'd eat Amazon for lunch.
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