The campaign was kicked off with a Super Bowl commercial in which kids who had been sued for illegally downloading music drank Pepsi and proclaimed they'd still download over Green Day's version of "I fought the law."
Only about five million downloads were ever actually served. Possibly because it wasn't promoted well enough, or maybe because people don't really equate spending $1.35 for corn syrup and fizzy water with sticking it to the man.
Regardless, Pepsi is making a change with this year's free download campaign.
Loon's balloons will bring the internet to remote areas of the country
New clues into the biosphere on Earth in the lead up to the emergence of animal life
Planetary collision might shed light on the chaotic processes behind a star's early development
Success boosted by streamer Ninja and celebrity gamers