A UK app developer and a woman from Kent ended up the winners in Apple's much publicised marketing push to promote its App Store.
Apple had a special page on its site dedicated to counting down to the ten billionth application downloaded worldwide, with the lucky winner assured of a $10,000 iTunes gift card.
In the end a certain Gail Davis from Orpington in Kent was the recipient after one of her daughters downloaded the free Paper Glider app on Saturday morning.
However, the publicity stunt nearly went horribly wrong for Davis and the Apple marketing team, after she hung up when informed of the prize because, according to Cult of Mac, she thought it was a hoax call.
"The more I thought about it, the more I realised it was a genuine call," she told the site. "The girls were getting quite tense. They never would have forgiven me. They would have held it against me for all eternity."
Good luck also shone on Cirencester iPhone app developer Neon Play, whose Paper Glider application amazingly saw off the challenge from the near-ubiquitous Angry Birds to become the ten billionth download from the App Store.
Having already seen the app reach the heady heights of most popular free application in the UK, Paper Glider's creators must be in a state of shock.
Ultimately though, this all boils down to some welcome publicity for the Apple media machine as it seeks to cement the popularity of its app ecosystem in the face of a strengthening challenge from Android.
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