We all know who really holds the purse strings, and tech companies are finally catching on that women have the spending power.
A survey by the Consumer Electronics Association - the organisation that holds the must-attend CES in Vegas every year - says women will spend $65billion on gadgets for themselves this year.
And according to Seattlepi.com, companies are now beginning to design tech gadgets with women in mind. In a survey from IDC, it found that only 14 per cent feel that tech products are designed with women in mind - pretty shocking when you think of how much money is sloshing around waiting to be spent.
There's a split on pink though. Pink is the lazy man's way of making a gadget appeal to women, but it works. Sony reckons it's the top selling colour for its Walkman Bean mp3 players.
Please, oh geeky designers and slick marketeers - no more pink. It's not the only colour.
Some parts of Atacama have not received rainfall for 500 years - but a sudden deluge of water upset the Desert's delicate biological balance
Spitzer Space Telescope could not spot Oumuamua, suggesting that it is actually pretty small
Greenland crater one of the 25 largest impact craters on Earth
This long-sought progenitor star was identified in an image captured by Hubble in 2007