The network seems to be doing its best to entice prospective customers to the Windows Phone 7 revolution and to be honest Microsoft probably needs all the help it can get to rival Android and Apple's iOS4.
"Windows Phone 7 is designed to bring together all the things you care about most. [It] organises content in information hubs, which you can access quicker and easier with a single touch," the rather cryptic blurb states.
O2 probably realised that wouldn't be enough to get customers salivating over a Windows Phone 7 device, which is why there is additional information on offer.
Windows Phone 7 devices will be the "only phones" to have the business-friendly Microsoft Office Mobile built-in, allowing users to send, receive and edit documents. The devices will also have the ability to sync the devices with Sharepoint remotely, another feature enterprise users could find particularly useful.
Microsoft had previously been touting the integration of the operating system with its Zune platform and O2 confirmed that users can stream movies, TV shows and music through this service.
Other features include the ability to manage both work and personal email and calendars, use Internet Explorer on-the-move and track devices online to avoid losing them.
Users will also be able to personalise their Start screen and team with mates to play Modern War 2 on-the-move via Xbox Live.
Additionally, email, calendar and contacts can all be synced from a phone to PC and social networking junkies will be able to upload photos onto Facebook and other sites with one touch.
No word yet on shipping dates, but its likely to be sooner rather than later. Microsoft faces an uphill battle to claw back market share from Google and Apple and it could already be too little too late.
Robot can assemble Ikea furniture in under 10 minutes - several hours less than the average human
Researchers claim to be one step closer to developing flexible screen televisions, tablets and phones
Thanks to the creation of an ultrafast, nanoscale transistor
The 'first demonstration' of a scalable method for manufacturing graphene
Lifted off on a SpaceX Falcon 9 rocket today following postponement on Monday