Kaspersky Lab has become the latest tech firm to capitalise on World Cup fever and engage in a bit of canny marketing, by offering customers free mobile security for the duration of the tournament.
The rationale is that with Kaspersky Mobile Security 9 software installed, users can block the phone if it is stolen.
The location of a lost smartphone can also be tracked using built-in GPS technology, and if the SIM is replaced, the owner will receive immediate notification of the phone's new number, according to the vendor.
Kaspersky Lab is not the only vendor looking to use the global passion for the beautiful game to promote its own products and services - Twitter and Facebook have both sought to jump on the World Cup bandwagon with new offerings.
However, ITV's attempts to screen the matches live on its site seem to have hit a technical hurdle after the site crashed during the first match of the tournament and users watching on Saturday missed England's opening goal.
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