There'll be a few red faces at Yahoo today, as its decision to publicly berate Apple over a delay in the iPhone App Store approval process has backfired.
On Wednesday, Yahoo product manager Sarah Bacon complained on the firm's blog that Apple had subjected Yahoo to a two-week delay for approving an update to the Yahoo Messenger for iPhone app. Now, two weeks doesn't sound like the end of the world to us, especially seeing as this was an update and so any iPhone users desperate to make use of Yahoo's instant messaging system on their mobile could just keep using the older version in the interim.
However, Bacon decided this timeframe was unacceptable and went public with it on the Yahoo Messenger Blog - only to then discover the fault was with Yahoo, not Apple. Turns out after the update was originally submitted two weeks ago, it was then withdrawn by somebody within the Yahoo team to make some extra changes.
"Doing so reset the approval process timeline," admitted Bacon in an updated blog post. "So the newly submitted Yahoo Messenger for iPhone app has been with Apple for less than a week, and is well within the timeframe for their approval process."
Bacon shouldered the blame for jumping the gun, adding this was down to a combination of crossed wires and "too much of the free caffeine we get here on the Yahoo campus".
Unfortunately for Bacon, the outside world doesn't seem so happy to dismiss the incident. Of those who left comments about the post, many wanted her fired "for this major gaffe against Apple" and for general incompetence; although a few pointed out that Apple's "notoriously complicated and slow" App Store approval process would frustrate anyone.
It's unlikely Yahoo will go as far as sacking Bacon over this incident; after all she did own up to her mistake and acted quickly for damage limitation purposes. However, it does indicate some underlying issues at the firm if the product manager isn't kept up-to-date by her team on developments with the product; and if the same product manager turns to a public blog to discuss the problem before checking with her own team.
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